Regal Selections makes bridal and fashion jewellery by hand in its Ahmedabad workshop — from kundan, polki and temple sets to everyday pieces for gifting. Auxa designed and built their e-commerce website to bring the warmth of their store counter online for customers across India.
The Challenge
Handcrafted jewellery is hard to sell online: shoppers want to see true colour, scale and finish, and need to trust the brand before paying. Regal needed one store that could carry a wide range — from pieces under ₹2,500 to made-to-order bridal sets — while supporting bridal consultations and cash-on-delivery orders nationwide.
Our Solution
We built a fast, mobile-first storefront with editorial bridal and heritage collections, shop-by-budget and shop-by-style browsing, signature picks with live stock and sale pricing, and a bridal trial and customisation booking flow — backed by clear trust signals like a 1-year warranty, free shipping over ₹1,499 and cash on delivery across India.
Key Highlights
Bridal, Temple & Kundan and the Pichwai heritage collection presented with real-bride photography and story-led banners.
Price bands from under ₹2,500 to above ₹10,000, plus style edits like bridal, festive, minimal and everyday, so every shopper finds their range fast.
Book a bridal trial or consultation online — bring a photograph and get a matched set made to order for the lehenga.
Deliverables
2026
Results
Regal Selections now has a polished online flagship that showcases its handcrafted range — from everyday gifting to made-to-order bridal sets — and lets customers across India browse, book a bridal trial and order with confidence.
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